Case Study - The Cocktail Pitch
Bridge Builders need partners:
As practitioners from the world of Venture, fast growth and enterprise, we have teamed up to deliver a set of high-impact programs. Callosum helps international startups and the organizations that support them with clearer insights and immediately applicable how-tos to land and scale more effectively in the U.S. market. Led by venture capitalist Ashley Trick and sales expert & tech executive Carl Hinrichsen.
Meet Your Expert Guides
Ashley Trick
Seasoned venture capitalist with expertise in early-stage investment, portfolio growth, and strategic fundraising. Ashley helps global founders refine investor pitches and navigate U.S. market entry complexities. LinkedIn
Carl Hinrichsen
Expert in sales and business expansion who built global reseller programs at Meta and Amazon. A Global Startup Awards jury member specializing in helping international startups master U.S. sales strategies. LinkedIn
Program Elements
1
Masterclasses & Training
Focused sessions on investor expectations, sales methodologies, and strategic growth planning for the U.S. market.
2
Pitch Coaching
Tailored feedback from Ashley and industry experts to refine storytelling, positioning, and narratives to win clients and build the traction investors want to see
3
Sales Training
Frameworks for engaging U.S. clients, building credibility, and closing deals in the American business landscape.
Program Benefits
Do's & Don'ts Deepdive
Understand what are red flags and green flags for customers and investors. Build your muscle memory and land your message
Survive contact with reality
Learn how to 'pitch in the wild'. Test your scale-readiness in a real-world setting with feedback from potential customers and partners.
Exclusive Events
Access high-value networking opportunities and showcase your traction towards key multipliers and Venture Capitalists in the Valley
The Cocktail Pitch
Bite-sizing your path to success in the US
Masterclass (2 hours)
Time: 2 hours
What Founders Learn:
  • Founder-led sales fundamentals
  • Value-based selling techniques
  • Bay Area sales hacks
  • Cultural decoding
Evening Event (4 hours)
Time: 3 hours
No podiums. No slides. Just conversations.
Founders put their masterclass learnings in practice, networking with:
  • Potential investors
  • Partners and customers
  • Industry veterans
Silicon Valley Intensive
2-3 Days in the Bay Area
Immersive experience with masterclasses, cultural onboarding, VC pitch readiness, and sales training in the heart of tech innovation.
Exclusive Networking
Connect with industry experts, VCs, and partners through curated dinner events and optional Silicon Valley office visits.
In-Country Bootcamp
Bringing the Valley to Your Doorstep
A 2-4 day bespoke program delivered in your home country, featuring masterclasses, pitch refinement sessions, and sales deep dives with Ashley and Carl.
Includes local ecosystem engagement, live pitch events with expert feedback, and an networking sessions with guest VCs and potential partners.
  • How to tell you are ready to go global?
  • VC Pitch Training Sessions with Ashley & guest VCs
  • Sales & Partnerships Deep Dive with Carl, covering lead generation, closing deals, and strategic alliances
  • Live Pitch Event & Expert Feedback Panel
  • Exclusive Business Dinners with potential partners and investors
Conference Side Session
1-Day or Half-Day Workshop
Perfect for international startup events, this condensed format delivers intensive pitch training, sales strategy sessions, and live critique with U.S. investors.
Peer Learning
Network with fellow founders who are also expanding to the U.S., creating valuable connections and sharing insights across borders. Get ready for those side events or conference booths & start closing deals!
Bonus Experiential Formats
The Founders' Burger Lab
3 hours | 8-16 founders
Founders create burgers blending home-country ingredients with American form—a powerful metaphor for cultural adaptation, leadership, and maintaining identity while building in the U.S.
Not a cooking class—a coaching experience disguised as one.
Business Model Pit Stop Breakfast
90 minutes | 8-15 founders
Fast-paced strategic tune-up over coffee: quick presentations, immediate feedback, concrete next steps
Partner With Us
We're partnering with trade offices, business organizations, and accelerators on our Tech Crunch 2025 pilot program.
Understanding Your Mission
We align with your goals and define what success looks like for your organization.
Analyzing Current Programs
We identify gaps and opportunities in your existing startup support initiatives.
Creating Tailored Solutions
We develop a customized approach that enhances your support for startups expanding to the U.S.